315 Fred Alexander Pl., 1st Floor Shuttle Stop: 18 (Red Line) Neighborhood: Hamilton Wrenn Corporate Phone: 828.322.2640

www.sherrillfurniture.com

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Sherrill Furniture Company

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WELCOME TO THE WORLD OF SHERRILL We have something for every style, room, budget, and color palette! Whether you’re looking for just one piece, furniture for a whole room, or an entire house, the Sherrill family of brands has you covered. At Sherrill, we blend local handmade craftsmanship from the heart of western North Carolina with modern manufacturing techniques to create high-end, quality furniture full of originality. The Sherrill family of brands consists of Sherrill Furniture, Hickory White, Precedent, Sherrill Occasional, Whittemore-Sherrill leather, and Motioncraft. We also have three designer collections featuring furniture inspired and curated by published, award-winning designers. Mr. & Mrs. Howard for Sherrill Furniture features Jim and Phoebe Howard’s calming, beautiful designs. Lillian August for Hickory White showcases Lillian’s mastery of color, drama and style. Excited to see you there!

5pm - 7pm, October 24

Sherrill’s 80th Anniversary Party Hosted by Veranda

Social Sherrill Furniture Company, 315 Fred Alexander Pl., 1st Floor Neighborhood: Hamilton Wrenn North Shuttle Stop: 18 (Red Line)

Join host Steele Marcoux, along with special guests Mr. and Mrs. Howard, Lillian August, and the Sherrill Family of Designers as we toast to eight decades of artistry, innovation, and fine craftsmanship. For over 80 years, Sherrill has upheld the art of handcrafting fine furniture, blending timeless tradition with inspired, thoughtful design. Raise a glass, enjoy cocktails, light bites, and dance the night away with your Market friends. This is a milestone celebration you will not want to miss. We kindly ask that you RSVP. We cannot wait to celebrate with you!

Speakers: Steele Marcoux, Phoebe Howard, Jim Howard, Nellie Howard Ossi, Lillian August, Dan Weiss, Eliza Weiss, India Miller, Lorie Grigg-Hartsog


10am - 11am, October 25

The Secret Sauce: What Makes a Designer Desirable Hosted by DuVäl

Educational Sherrill Furniture Company, 315 Fred Alexander Pl., 1st Floor Neighborhood: Hamilton Wrenn North Shuttle Stop: 18 (Red Line)

What Makes a Designer Desirable explores the power of visibility, opportunity, and brand-building in today’s design world. Hosted by DuVäl, the conversation features acclaimed interior designer and TV personality Michel Smith Boyd alongside other celebrated designers. Together they will dive into what drives a designer’s appeal, from landing television deals to securing licensing partnerships and beyond, offering fresh insights into how to stand out, stay relevant, and thrive in the industry.

Speakers: DuVäl Reynolds, Michel Smith Boyd


2pm - 3pm, October 26

How Designers Source Smarter and Make More Money Hosted in Partnership with Revolution Fabrics

Educational Sherrill Furniture Company, 315 Fred Alexander Pl., 1st Floor Neighborhood: Hamilton Wrenn North Shuttle Stop: 18 (Red Line)

Join LuAnn Nigara and our panel of leading designers for a candid conversation about the systems, strategies, and sourcing decisions that directly influence a firm’s bottom line. This discussion will explore how top designers structure trade relationships, manage procurement, and communicate value to clients in a way that protects both creativity and margin. Panelists will share how they’ve refined their approach over time, from pricing models and workflow tools to client education and vendor partnerships, and what they wish they had done sooner.

Speakers: LuAnn Nigara


SHERRILL FURNITURE’S 2025 SPRING INTRODUCTIONS: INSPIRED DESIGNS WITH A PURPOSE

Sherrill Furniture prepares to unveil their latest introductions, blending the inspired designs with signature craftsmanship. The official opening of the showroom will be celebrated on Friday, April 25th with a Market Kickoff Party hosted by House Beautiful’s Editor in Chief, Jo Saltz.

HERITAGE MEETS MODERN FAMILY LIVING: MR. & MRS. HOWARD UNVEIL 2025 INTRODUCTIONS

The spotlight is shining brightly on Phoebe and Jim Howard as they proudly introduce exciting pieces to their namesake line. Nellie Howard Ossi has also been busy adding multiple new pieces to her Nellie Jane Collection, all while designing showhouse rooms for prestigious events like Kips Bay.

FUNCTION MEETS FORM IN SHERRILL OCCASIONAL’S ORGANIC-INSPIRED CASEGOODS

This April, Sherrill Occasional will present a lineup of transitional pieces that embrace artistry and functionality. There is a focus on rich materials, innovative shapes, and textured hardware. The products feature blonde and deep, rich-wood tones that promote a natural, organic look.

SHERRILL UNVEILS AURÉ: A COLLECTION WITH SOUL – A WHOLE HOME COLLECTION DEFINING MODERN ORGANIC DESIGN

With the tagline, "a collection with Soul," Sherrill reimagines home as a soulful sanctuary, blending trend-setting aesthetics with timeless comfort.

5238 Sofa

The 5238 Sofa delivers a relaxed structure with subtle style. Rolled arms, low square legs, and crisp welt detailing give it a tailored edge, while plush cushions invite everyday comfort.

DC343 Sofa

The DC343 Sofa pairs structured form with plush comfort. With squared arms, piped edges, and a deep three-seat design, it brings a clean, composed look to any room.

L5070 Recliner from MotionCraft

The L5070 Recliner from MotionCraft merges a relaxed attitude with modern design. Its channel-stitched leather back and seat add tailored texture, while the exposed wood frame gives it a clean, open feel.